The essence of the logo for the studio “AnnaKay”, which offers SPA, massage and yoga services, is the mood and emotions that we experienced when communicating with the owner of the business. There are many colors in the logo, which speak of the uniqueness of the feminine essence, although the font is chosen pragmatic, masculine, which speaks of the seriousness and status of the studio. For each of the directions, its own color scheme has been chosen, which coincides with the generally accepted colors in this segment of services.